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An anthology of his work called Adrian Frutiger – Typefaces. Frutiger profited from the advertising boom by creating his own studio in 1960 and working for clients such as Air France, IBM and the Swiss Post.įrutiger has written many books on his craft, such as Signs and Symbols, Development of Western Type, Typografie and Geometry of Feelings. It offered a whole set of variations to the blossoming global advertising industry which helped make it enormously popular. Univers was one of the first breakthroughs of the new system of phototypesetting, which soon supplanted the old and expensive method of casting a font in lead. He soon made his mark with his Méridien font and later came up with his most acclaimed and recognized typeface: Univers. After an apprenticeship in Interlaken and a stint in the Zurich school of art, he was employed by French type foundry Deberny & Peignot as an artistic director in 1952. How are contemporary designers leaving their imprints?įrutiger was born in 1928 in Unterseen in the Bernese Oberland region. However, if your project is on a budget then either one of these fonts would work.This content was published on Sep 14, 2015Sixty years ago Switzerland was the centre of the typographic universe. So, if you can, I recommend purchasing the font.
FRUTIGER SERIF FONT FREE
As you can tell, no free option is going to work as an exact replacement. Final ThoughtsĮither Roboto or Istok Web would make for a good alternative in place of Frutiger. Frutiger is rounded versus Roboto is more of an oval shape. However, you will see that the difference is in the shape of the "O" and "Q". Otherwise on lowercase their are nearly identical. The lowercase runs into the same problem where the dots in both the "j" and "i" are circle instead of squares. It is easy to read and friendly.īoth the uppercase and lowercase are very similar. It also share many of the same characteristics that Frutiger has.
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Roboto is a very popular sans-serif font available in the Google Font library. The uppercase is also very similar with a minor difference in the "Q" and "G". For example, the dot in the both the "i" and "j" is more square in Frutiger versus a circle in Istok Web. Istok Web is very similar to Frutiger, especially in the lowercase. It is an easy to read font available in the Google Font library. Istok Web is a modified version of Istok. So let's jump into the differences and similarities. I believe that either one of these fonts would make for a good alternative. The most similar looking fonts to Frutiger that are available in the Google Fonts library are: What Google Fonts are Similar to Frutiger? So if you are in a position to do so, I recommend purchasing the font from the creator. However, nothing is going to replace the actual font itself. I believe that either one of the fonts below would make for a decent replacement if your project is on a budget. After searching through all the fonts, I have found two similar looking fonts to Frutiger. Luckily within the Google Fonts library there are a few similar looking fonts. Over recent years, this font has transitioned to magazines and books. Each character was designed to be easily recognized. He was commissioned to create a font that would work on signs for the Charles de Gaulle airport. Frutiger is a sans-serif font created by Adrian Frutiger in 1968.